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Web design for coaches who want an amazing online presence

I build beautiful, conversion-focused, professional websites to communicate your powerful coaching message to the world.

Jennie Lakenan, StoryBrand web designer for coaches and consultants

By Jennie Lakenan

Web Designer • Certified Life & Storybrand Coach

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You’re a fabulous coach,
but your website doesn’t reflect that

Your website is turning away potential clients and partners

You’re throwing money at quick tech fixes that never quite work

You’re struggling to scale your business the way you want to

A person with short hair and red glasses, wearing a printed sweater and jeans, sits comfortably at home on a white surface, holding a laptop.

Every coach deserves an amazing website!

A website that attracts clients

Your website becomes a powerful tool to grow your email list and attract new clients.

Brain space to focus on coaching

Spend your time actually coaching instead of wrestling with tech and web design.

More confidence to sell your offers

Be so confident in the way your website conveys your coaching that you’re more effective at selling it.

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You are who Google says you are

Hey, I'm Jennie Lakenan!

I’ve seen it all when it comes to coach websites. I know how frustrating it can be when yours doesn’t reflect the caliber of your coaching. As a certified coach myself, I understand the ins-and-outs of marketing and selling for coaching businesses.

I’ve built and consulted on hundreds of websites over the last 8 years, everything from simple 5-page websites to complex membership portals. My clients say that I’m one of the first contractors that actually gets them and helps them represent what they want in the world with ease.

For the past eight years I've built over 150 websites for coaches just like you

As a certified coach myself, I understand the ins and outs of marketing and selling for coaching businesses. Once my clients have an amazing design and targeted message, their coaching websites become powerful tools to attract clients and make an impact in the world.

What it's like to work together

Your website should be your hardest-working marketing tool.
Watch this quick video to see how my team makes that happen for coaches.

Web Design and Marketing Blog

FAQs

What's the process like if we work together?

Every project starts with Success Planning. That’s a 2–3 week strategy sprint where I dig into your coaching business, research your target audience, and figure out what messaging will actually connect with them. We also create your design moodboard, tech checklist, and sitemap before the project starts. Once that’s done, my team builds your site over about 6–8 weeks. Whether it’s a life coach website or a complex membership portal, the process is the same.

How much does a coaching website cost?

There’s a wide range of what web designers charge depending on what you’re getting. A point-and-click template is very different from a custom coach website design with StoryBrand copy, a marketing funnel, and a custom design around your specific niche. Our projects are scoped during Success Planning so you’re only paying for what you actually need.

How do I know if my website is working?

A working coaching website builds trust with visitors, grows your email list, and effectively converts visitors to clients. One of the best ways to achieve that is a clear message and a strong call to action that tells visitors exactly what to do next. Whether your traffic comes from Google, social media, or referrals, your website has to do the converting.

One of my clients saw their SEO efforts finally start working after a redesign, leading to 60% more leads in year one. If something’s not converting even though it has traffic, it’s usually a messaging issue, a weak call to action, or missing social proof like testimonials.

Do you offer website maintenance after launch?

Yes. I offer monthly care plans that include WordPress updates, backups, security monitoring, and performance check-ins. Most coaches find it’s worth the peace of mind to have someone handling the technical stuff so they can focus on their coaching.

I'm not a coach. Can you still help me?

Yes. If your business relies on building an email list or booking calls, I can help. I’ve worked with everyone from limo companies and lawyers to accountants and bookkeepers, though my specialty is service-based businesses in the coaching or expertise space — life coaches, career coaches, business coaches, and consultants. Book a call and we’ll figure out if it’s a good fit.

What kind of results do your clients see?

It depends on the coach and the business, but I’ll give you a few examples. Jamie Berman has had multiple six-figure launches using sales pages my team designed. Another client saw a 60% increase in lead generation after a redesign with a strong SEO foundation. And many coaches tell me the biggest win is simply feeling proud of their website for the first time. When your online presence matches the caliber of your coaching, it changes how you show up in your marketing and helps you achieve your goals.

Free Video Training

Watch the Coach Website Blueprint

A digital display of "Coach Website Blueprint" appears on a laptop and tablet, alongside printed documents titled "Headline Cheatsheet" and "Copywriting Crash Course," creating the ultimate guide for successful online coaching.

FREE MINI-COURSE

Write Website Copy That Gets Calls on Your Calendar