11 ideas for your coaching Instagram so you always know what to post

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The Life Coach's Tech Roadmap

The only 5 pieces of tech a coach needs to set up an online business without overwhelm.

5 simple website fixes to get more coaching clients

Five sure-fire ways to increase the number of clients you sign from your coaching website.

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Hey there

It’s Jennie Lakenan, certified life coach & consultant for your web design strategy needs. Over the last handful of years I’ve designed dozens of websites for coaches. My mission is to get more coaching into the world and help elevate the quality of life of humans at large by delivering expert custom website design and strategy to coaches.

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The Life Coach's Tech Roadmap

The only 5 pieces of tech a coach needs to set up an online business without overwhelm.

5 simple website fixes to get more coaching clients

Five sure-fire ways to increase the number of clients you sign from your coaching website.

It’s that time again. Your designated slot to sit down and create the coming week’s worth of Instagram content for your coaching account. But as your fingers hit the keyboard, your brain is blank. You might have an idea or two, but coming up with a post for every day this coming week?

It seems impossible and feels overwhelming.

But you’ve committed to yourself that you would do it. You will post inspiring coaching content every day this coming week. And you keep your commitments to yourself.

Here are 11 ideas for Instagram content so that you can post regular content that inspires your target market.

1. Behind the scenes

What sort of process do you have for coaching your clients? Do you prep to prepare for calls? Do you send them a follow-up email afterward? Snap a photo of yourself doing some of that, or snap a photo of the template you use to write up the follow-up.

Talk about how much you love coaching your clients and helping them with breakthroughs. People love seeing behind the scenes sneak peeks of what you do. And it has the bonus of helping pre-frame you as a professional who can really help them.

2. Memes

People love a good laugh, and the great thing about memes is they’re so shareworthy. People laugh, then they’ll share your content to make their friends laugh, too. Try making your own memes with a service like Canva (bonus: no watermarks!) if you want to brighten up the mood on your Instagram.

3. Repurposed content

Repurposing content from other people’s Instagram feeds is a great tool, though you need to make sure you go about it in the proper way.

First, find a great photo from a feed with a similar audience to yours. Then, send a message to the account owner asking for permission to share it on your feed, with credit of course. If they say no, then obviously respect that and don’t share the post.

But if they agree, then you can reshare that post on your feed. There are 3rd party apps that help out with this. And be sure to attribute it to the rightful owner. It offers some variety to have other voices appear on your feed.

Sharing via Instagram Stories is easier, and the original attribution is automatically there. You can click the paper airplane icon on any post to share it on your Story and pass on great inspiration.

4. Flat lay

A flat lay is simply a view shot from overhead of a flat surface. Here’s an example of one from my own feed.

Visually, flat lays are very appealing. You’ll often see them shot in a very styled way, but they don’t need to be.

I’ve found on my own Instagram that when I post shots from above of the journal where I write thoughts and plan for projects, those posts get a lot of attention compared to others. 

You can use this strategy, too, to share a different kind of visual with your audience.

5. GIFs

A GIF is basically a looping video that’s just a few seconds long. They can be a nice way to break up the visual, especially in Instagram Stories. You can use a service like Boomerang, which is automatically an option in recording straight on Instagram Stories, to record these.

Tip: try not to move the camera when recording a GIF. Ever gotten dizzy when watching a crazy GIF? It’s best to just have one element on the camera screen moving so the eye knows exactly where to look.

6. Q&A

Take a post to ask your audience what content they want to see from you. Basically, you’re allowing them to help you create new content, and the bonus is it’s specific to what they want to hear. Win-win.

7. Video

Video is where marketing and reach are at nowadays.

I just finished reading Frank Kern’s ebook all about conversion and selling. His big point was that email marketing isn’t as effective as it used to be. Using video on social media to connect with people and build trust is much more effective now (and a lot faster and cheaper!).

You can post videos straight onto your feed, but Instagram Stories is really where you can share video with great effect. You can then save the Story to your profile so it stays viewable forever.

What to share on video? For starters, you can talk about your coaching methods or share a question someone has asked you lately about self-coaching and how you answered. Overall, video is a great way to build trust and give to your people.

8. Food

I don’t know about you, but I spend a decent amount of time cooking and I know we all spend at least some time eating every day. Especially if you’re a weight loss coach, sharing about the food you eat might be really relevant to your audience.

9. Selfie

This is a huge one, my friends. Out of all my posts, the ones that are of my face get the most interaction, and I’ve seen a lot of other Instagrammers comment on this as well.

This may be a challenge for you if you’re an introvert and don’t like showing your face. But think of it as the sacrifice you are making so your potential clients can get to know you and trust you. Do it for them!

10. Throwback

Have you been posting on Instagram for awhile? Reshare something from a long time ago that you can tie in to inspire your target market.

New to Instagram? Have an old picture to share? Look through your archives and see if there’s something you can post that will be relevant and inspire.

11. Stock photos

This isn’t one that I love because I think Instagram content should be 90% original. But if you’re really looking for something specific and don’t have your own photo, look for a good stock photo. Read this post to learn my favorite free stock photo sites

Just be sure you don’t go for this too often. Otherwise, your audience might start to feel disconnected from you.

What’s next?

Now you have 11 new ideas for posting Instagram content. Go forth and share with your life coaching audience all your inspiring and moving ideas through Instagram!

I hope this post was helpful.


P.S. Use behind the scenes shots, memes, GIFs, flat lays, repurposed content, Q&As, selfies, video, food, and throwback photos to fill out your Instagram feed when you run out of ideas.

As a last resort use stock photos.

Now go inspire!

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