A coach’s website should show the calibur of their coaching
When I first discovered coaching, and my life started to change because of it (lost a couple of dozen pounds, for one thing!), I thought I would become a coach myself. Then I started connecting with a lot of coaches and realized that most of them didn’t have websites that showed the calibur of their coaching.
That wasn’t okay with me. As a web developer and designer, I knew that the design and function of a site really matter to how potential clients see a coach professionally. I made it my goal to help as many coaches as possible to get their message out into the world by helping them with their websites.
To help you as you design your own site, I’ve gathered together a list of 11 websites that show thoughtful content, great photography, and consistent branding. I hope this is helpful!
1. Katrina Ubell
Katrina Ubell is a weight loss coach for busy physicians. As a retired physician herself, she understands the frustration that comes from trying to lose weight while keeping up with a busy doctor’s schedule.
What’s great about it: From immediate page load, you know the three w’s: who Katrina is, what she does, and why she does it. That’s the role of a good homepage, and she executes it well.
2. Anjanette Ludwig
Anjanette Ludwig is a coach for teens and parents of teens. She helps them learn how to communicate better with each other and power through the teenage years that so often trip families up.
What’s great about it: Anjanette’s site does a great job of letting you know how we can work with her. Not only does she have a work with me page that lines out the positive results of coaching, but on her speaking page she also highlights the testimonials of those who have attended her various speaking events.
3. Marie Forleo
Featured with well-known celebrities like Tony Robbins and Oprah, Marie Forleo needs no introduction.
What’s great about it: Ahh, Marie. Her site does such a great job of highlighting her engaging, spunky personality. It’s classy with a slight edge to it. Fun, playful branding mixes well with the tone of her MarieTV message.
4. Melissa Ambrosini
Bestselling author, podcast host, and speaker, Melissa Ambrosini’s goal is to inspire women everywhere to live their best lives.
What’s great about it: Melissa’s site has been one of my favorites from a design standpoint for a long time. From immediate page load you feel the authentic touch of her own writing. It’s incredibly well written with a full-screen call to action that immediately draws you in.
5. David Ball
David Ball markets himself more as a mentor than a coach. He’s coached ore than 7,000 men over the last 20 years.
What’s great about it: David’s website is an fabulous example of how knowing your niche might alter your website design and function. For example, you’ll notice that he has an “If You’re Not Sure” link in his navigation. On this page, he addresses common objections and gives reasons why men seek him out for coaching.
6. Natalie Brown
Recently featured on the popular Life Coach School podcast, Natalie Brown offers group coaching for women who are ready to lose weight for good.
What’s great about it: Natalie’s site fits her personality well. The design is bright and feminine, and the copy is straightforward and clear. You know exactly what she’s about and what the results of working with her will be.
7. Tonya Leigh
Tanya Leigh markets herself as a guide and coach for women who want to live a better life and feel fabulous while they do it.
What’s great about it: Tanya’s positioning is definitely one of guiding you through your life as if it were a fabulous trip to France. Her exuberance and passion for life is a huge part of the content, and is well-reflected by the design of her site.
8. Stacey Boehman
Stacey Boehman is a powerhouse sales coach who helps coaches transform their selling mindset so they can provide massive amounts of value in the world. And make a ton of money while they do it!
What’s great about it: Though it might seem jarring to only have a single call to action on a homepage, I think it fits Stacey’s personality well. No fluff, let’s get to the point and start making money! Honestly, Stacey is one of the most genuine people I’ve ever met. She really teaches coaches that the secret to making money in their businesses is to genuinely care about and believe in their clients.
9. Catie Borland
As a mom herself, Catie is a coach for entrepreneur moms who feel like they can’t have it all – success in business and home life. She helps them have both!
What’s great about it: Catie’s site is bright, clean, and really let’s her photography and copy shine through. Her playful and optimistic tone is really true to the person that Catie is herself.
10. Mel Noakes
Mel is a self-care coach whose goal is to inspire women to live their best life.
What’s great about it: Mel’s homepage tells us a lot about her without feeling too busy. We immediately get the three w’s here, too: who she is, what she does, and why she does it.
11. Andrea Giles
Andrea Giles is a coach for women who are members of the Church of Jesus Christ of Latter-Day Saints, and who are dealing with infidelity in their marriages. She helps them find life after infidelity.
What’s great about it: With such a strong niche, it’s pretty crucial that Andrea’s site is so warm and comforting. When you read her story and see her smile, you really do get a sense of hope that there IS life after infidelity. Her tone is genuine and her story is inspiring.
Do you have any to add?
That’s my list of 11 great coaching websites. I hope that was helpful! Beautiful design is important, but it’s only effective if it has the right functions and content to go along with it. If you have any you think I should add to this list, reach out and let me know!
