Day: August 25, 2023

a group of men and women looking at their phones

How to use the zero moment of truth to market your coaching business

The dreaded day has arrived – the one where you routinely sit down and review your marketing statistics. You look at your low email open rate or your lack of scheduled consults, and you groan. “Why aren’t people connecting with me?” you think. “What am I missing that is keeping my ideal client from wanting