When creating an opt-in page for a freebie on your website, something many people forget to put effort into is a great ‘Thank You’ page. Sure, it’s not the end of the world if you don’t, but when you’re trying to win clients, a warm thank you goes a long way to winning them over.
However, before I show you how to make yours powerful, let’s answer the question you might have right now…
What is a Thank You page?
A thank you page is what it sounds like, a web page that thanks your audience for signing up for your newsletter, download, or freebie. It’s an essential part of your sales funnel and shows you go the extra mile to show you’re human.
It’s only a little thing, but a simple thank you can make somebody warm to you and turn them into a paying client.
4 Strategies for a Powerful Thank You Page.
Once you’ve created your freebie and the opt-in page (which you can read more about in my article, 8 Principles of an Effective Opt-in Page), it’s time to build your thank you page. And to make sure yours makes a huge impact, just follow these four easy steps:
1. Set expectations early
Tell your new subscriber what to expect. Let them know you’ll be sending them an email shortly and to check in their promotions or spam folders if they don’t see it soon.
2. Show some gratitude
Humans like being thanked.
Because it feels good.
So, in your own voice, let your new subscriber know you appreciate them being here. Reassure them you’ll take good care of them, and they’ll be more likely to hang around longer and potentially become a client someday.
Not every subscriber will turn into a client, but right now, you’re trying to warm them up.
People work with people, and they want to work with good people most of all.
3. Share some face-to-face value
Even if your freebie is a PDF download that you email to subscribers after they opt-in, I always recommend providing value on your thank you page via a quick video.
Video is a proven medium that helps to quickly build that “like, know, and trust” factor with new subscribers.
To find out how to get the most out of video, check out my article, Video Marketing: How to use value videos to sell.
4. Offer an upsell
Psychologically, someone is never more likely to say yes to you than when they’ve just said yes to something else you asked them to do. Well, you asked them to opt-in, and they said yes!
So, now it’s time to ask them to do something else. That could be to book a free consultation call with you or to purchase a small upsell training.
To learn more about creating freebies, check out my article, 10 Essential Elements for a High-Converting Freebie.
Don’t make these mistakes.
Don’t forget to thank your new subscribers.
It doesn’t feel like a biggie, but you’ll stand more chance of turning leads into sales simply by showing gratitude.
Oh, and don’t forget to ask them to do something else with an upsell, too!
Need help with setting up your thank you page?
If you need help designing or integrating your new thank you page, get in touch to see how I can help.
I hope this helps,