Your website is the face of your brand, so it’s key that your potential clients find it easy to navigate, engaging to read, and beautiful to look at.
It sounds simple, but here’s the thing: Everyone has their own opinion on what makes one website better than another.
So, it’s unsurprising that there are a lot of myths about what makes web design good and what makes it bad. With that in mind, I’ve created a list of the seven most common myths about web design that need busting.
7 common myths about web design.
1. Lots of text is key
Actually, you only need as much text as it takes to get the point across.
In most cases, you only need a few sections of text on a page to get your message across. People have short attention spans when reading a screen, so making it short and easy to understand is crucial if you want potential clients to stick around.
The exception to this rule is on a sales page where the goal is to do all the selling for you.
2. Once my site is up, I can leave it alone.
Your website needs regular maintenance with software updates, security scans, etc.
Also, the content can become outdated as times change, like the pandemic or a recession. Updating your content keeps your website fresh, up-to-date, and shows your audience you’re on top of the latest changes in the world and your coaching field.
To learn more about regular site maintenance, read my article, Website Maintenance for Coaches: How to Care for your WordPress Website.
3. A website should include all of my coaching services
Potential clients think they want all of your coaching services laid out before them. In reality, too many choices make it harder for them to decide what they need.
Instead, keep your service offerings simple.
Focus on getting people in the front door first. There’s plenty of time to sell extra services on higher-tier offers down the road.
4. A website is an “if you built it, they will come” thing
Not true.
Organic traffic takes time, so to get people to your website sooner, you need to market it.
To find out how, read my article, The top 5 ways to market your coaching website.
5. If a site is easy to navigate, the design doesn’t matter
Although good writing on your site is more important than the design, design DOES matter.
First impressions about a service (like coaching) will inevitably be tied to the design of things associated with that service, including the website design.
6. My website visitors will tell me what they want
They won’t.
To quote Henry Ford, “If I had asked people what they wanted, they would have said faster horses.”
People don’t really know what they want, you have to show them.
So, show them what they need, and they’ll want it!
7. I can just copy my competitors’ website
Big mistake!
And why would you want to?
What’s so unique about your coaching business is you, your experiences, and how you help your clients.
That deserves to be celebrated and shouted about!
Ready to design your coaching website?
The website design process doesn’t have to give you a headache, so if you need a hand, maybe I can help.
By enrolling in my course, Website Kit for Coaches, I can help you pick a theme, install the website, set up hosting, and give you a wide range of pre-designed kits.
However, if you’re an established coach with a website and want to take it to the next level, get in touch to see what I can do.
I hope this helps!
Jennie
