Your custom website designer and strategist

Hey, it’s Jennie Lakenan, certified coach & consultant for your web design strategy needs.

A close up photo of Jennie Lakenan

My coaching story likely started similar to yours

I found coaching in 2018 when a friend of a friend recommended Brooke Castillo’s podcast to me. Brooke taught me that my thoughts create my feelings and everything changed.

At the time, I was a stay-at-home mom supporting my husband as he worked a full-time day job. I knew enough about coding and WordPress to be dangerous, and I had a good eye for design. Online business was new to me, but I was scrappy and resourceful and knew I would figure it out.

Jennie Lakenan wearing a dark gray shirt while holding a notebook

My #1 aim was to get more coaching out into the world

I thought I’d do that by becoming a coach myself

I was so inspired by Brooke, I thought I’d become a coach myself. But then I started talking to a bunch of coaches and realized that they either 1) didn’t have a website at all or 2) their website didn’t do justice to the quality of coaching that they provided.

I decided that was a problem that needed to be solved, and I was going to be the one to solve it.

I still certified as a coach through The Life Coach School in 2020 to add coaching expertise to my technical services. This allows me to hold space for my clients and better serve them through the messy process of starting and growing their online businesses.

What I realized is…

I can get more coaching into the world by helping coaches with their websites than by being a coach myself

My mission is to get more coaching into the world and help elevate the quality of life of humans at large by delivering expert custom website design and strategy to coaches.

Here’s what I offer:


Custom web design for the established coach who’s ready to uplevel their online presence and grow their impact.

Learn more about custom design.


Website care and maintenance for your peace of mind and business security. Launching your site is just the beginning!

Learn more about website care.


A course called Website Kit for Coaches that helps new coaches create a simple website to attract their first clients.

Enroll in the course.

Our Team Values

We deliver exceptional value and service as a team by:

taking notes to deliver exceptional service

Want to learn more?

Click below to view our portfolio. Or, if you’re ready to work with us, head to our services.