One of my favorite entrepreneurs to follow said something interesting about AI recently:
Now, I’m not one to worry too much about competition in the coaching industry. After all, there are way more people out there that need coaching than the coaching industry can possibly help.
But the concept that AI can save coaches and digital businesses generally SO much time by implementing some simple AI tools into their entrepreneurial arsenal…well, that’s an exciting fact that I’m excited to dig into with this article.
First off, what is AI?
Well, let’s ask AI the answer to this question…when I typed into ChatGPT (a trending AI tool) “What is AI?” this is what it told me:
AI, or Artificial Intelligence, is a technology that helps computers learn and do things that normally require human intelligence, like understanding language and recognizing images.
Overall, AI is about making computers smarter and more capable, so they can help us in new and exciting ways.
AI isn’t going away, that’s for sure. According to Neil Patel, 98% of business owners are planning to invest in AI tools in 2023. So let’s talk about how you can use AI to save time and grow faster in your coaching business.
How can a coach use AI?
1. Get ideas for marketing content
One of the most time-consuming tasks for any coach is coming up with new content ideas.
With AI tools like ChatGPT or Jasper, you can generate ideas for social media posts, blog posts, and other marketing content.
This takes the pressure off you to constantly come up with new ideas and allows you to focus on creating high-quality content that resonates with your audience.
2. SEO keyword research
One of the key elements of successful content marketing is SEO.
By using AI tools like ChatGPT (I’ll keep mentioning it in this article since it’s the AI tool I’m loving most right now), you can conduct keyword research and optimize your headlines for search engines.
This makes sure your content is seen by the right people and helps to drive traffic to your website.
3. Brainstorm snappy ideas for headlines, subject lines, and freebie titles
One of the most challenging parts of creating content is coming up with compelling headlines and titles that capture the reader’s attention.
I’ve been using ChatGPT a lot lately to generate creative and attention-grabbing headlines and titles in a matter of seconds. The title for this blog post, in fact, was written by ChatGPT with some guidance from me on keywords.
You can do the same! Simply paste in the text of your article and ask it to come up with some catchy titles. It’ll use algorithms to analyze the content of your article or blog post and suggest a variety of headlines that will pique your readers’ interest.
4. Generate graphics and photos for your social and website
Appealing visual content that effectively illustrates the problems you solve for ideal client is essential for any digital business.
With AI tools like Canva’s AI image generator or DALL-E, you can create graphics and photos for your social media and website quickly and easily. See a couple of usual examples below using the input, “female and robot holding hands.” Also, the featured image for this blog post was created using DALL-E.
This helps your content be visually appealing and engaging, all created in just a few seconds.
5. Edit audio content
Podcasts and other audio content is a great way to build trust quickly with potential clients, but editing it can be time-consuming, especially if you don’t have a great microphone.
With AI tools like Adobe’s Enhance Speech, you can quickly and easily edit your audio content to make it sound more polished and professional.
One of my clients recently tested Enhance Speech, and the results were pretty impressive. The main downside was that at some points, he sounds like he has a stuffy nose. So, it’s not perfect, but it’s still really good.
6. Generate short-form video from a longer video
Short-form video is ideal for social media, but creating it can be (again) time-consuming.
But if you’re already creating long-form video content, like a webinar or vodcast, it can be simple to use an AI tool like Vidyo to create social ready clips from long videos quickly and easily.
Not only are you repurposing content, you’re saving time in the process!
7. Summarize a longer bit of text so you can learn faster
As a coach, you’re always learning. But reading long articles or books can be time-consuming.
One of my coaching network’s favorite ways to use ChatGPT is to ask it to summarize the key points from a text or book.
This lets you learn faster and stay on top of the latest developments on the coaching world without having to read an entire book.
8. Create systems and SOPs
As your business grows, it’s helpful to create systems and standard operating procedures (SOPs) so that everything runs smoothly and your growing team is on the same page.
I love using AI tools to create my SOPs. Here’s how I do it:
- Use a screen recording tool like Loom to walk through how I do a task (for example, how to schedule a newsletter in ActiveCampaign).
- At the same time I begin the screen recording, I turn on Tango to capture screenshots with every click.
- Once I’m finished walking through the task, I stop the Loom screenshare and the Tango. Loom and Tango will then automatically generate video and screenshots. This is where it gets trippy…
- Copy the Loom transcript and paste it into ChatGPT. Ask ChatGPT to condense the transcript into a brief checklist. You might need to do this in sections depending on how long your video is — ChatGPT limits the number of characters you can input at once.
- Copy out the Loom, Tango screenshots, and ChatGPT checklist into your favorite document storage software, and boom. There’s your SOP.
When I use this method, I do still have to tweak the process a little. But it gets me so much closer than if I were doing it all from scratch!
My assistant used to create these checklists for me, and it took so much time. AI makes it faster.
What are the downsides to AI?
As with any new technology, it’s important to be aware of the potential downsides of using AI. While AI can certainly streamline your business and free up your time as a coach, it’s not a perfect solution.
1. AI can be impersonal
Some people worry that using AI to generate social media posts, blog articles, or other content will make them seem less authentic or genuine.
For coaches, I think this can definitely be true. Your authentic voice is really what helps you connect with your ideal client, and AI simply can’t replicate that.
What I’d suggest is you use AI simply to give you a place to start or an outline to work from.
You can still inject your own voice and personality into the content, making it more authentic and relatable to your audience.
2. AI has the same inherent biases as our culture
As we know, AI relies on algorithms and statistical models to make decisions and recognize patterns based on data.
This data is shaped by our own cultural biases and preconceptions. This means that the AI may perpetuate these biases, even if unintentionally.
For example, an AI algorithm might assume that women are less capable than men based on existing data, even though that isn’t true. As a coach, it’s important to be aware of these biases if you’re going to use AI.
Read here for more examples of how AI might demonstrate bias and prejudice.
AI is a powerful tool for coaches
In general, I think AI tools are going to be powerful to help coaches free up time normally spent on mundane tasks so they can be of better service to clients.
If you like listening to podcasts, my friends Steve and Erin recorded a podcast episode on how entrepreneurs can make use of AI, as an alternative take on this blog post, listen here.
Food for thought. I hope this helps!