Keeping up with the latest market trends can be a real headache. Over the last decade, marketing has exploded from updating a simple business blog to keeping on top of Facebook, Instagram, Twitter, LinkedIn, and, now, TikTok.
And that’s before you even consider podcasting.
There are so many different ways to interact with your audience; it’s tempting to ask yourself:
“Is writing blog posts still relevant in 2022?”
In fact, an email landed in my inbox recently from somebody on my mailing list, asking:
- Are blogs still a viable marketing tool?
- Are they alive or a thing of the past?
- Do people find blog content easily and want to read them?
- If I decide to write a blog, how can I find out how many people are reading it?
All excellent questions – and I’ll attempt to answer all of them in this article.
So, are blog posts still relevant in 2022?
In short: Yes!
Blogging is an excellent medium for getting your message across. And although other types of marketing have grown in popularity, like:
- Social media
Blog posts aren’t going away anytime soon. And there are plenty of coaches out there who blog exclusively and are massively successful. Plus, starting a blog is much easier to do than creating a vlog or podcast.
You don’t need to buy a top-spec camera or lighting equipment.
All you need is your mind.
Blogging is very much alive, and if you love doing it – keep doing it – because once you have a back catalog of content, it makes it much easier to create content for other platforms.
Don’t worry, I’ll explain all.
How to repurpose and remarket your blog posts.
Writing blog posts gives you a wealth of content to repurpose on other platforms. So, even if your article is five years old, if the content is still correct and relevant, it can be turned into the basis of a vlog, infographic, or podcast episode.
So, if you’re looking to take the next step on your marketing journey, here are three ways to repurpose your blog posts into different content:
Vlogs are a great way to get your message across that sounds fresh and new, even if the article you’re talking about is old. Vlogs are so flexible because you can use them on:
- Your website
You can cut a 15-minute video, for example, from your website down into digestible chunks and turn it into a three-part tutorial made up of 5-minute episodes to go on social media or your website.
And If the platform has a time limit, create lots of mini-videos or turn it into a must-watch series on YouTube.
Lots of people prefer getting their content via video, and they can’t resist linking, loving, or saying ‘Thanks, this is so helpful!’ on YouTube or social media.
Say thank you back, and you’ve created a dialogue with a potential customer you wouldn’t have reached by only writing a blog post.
If videos aren’t your customers’ thing, then maybe they enjoy visual content that’s pleasing to the eye?
One way to do that is with infographics.
Turning a ‘List’ post or ‘How to’ post into a series of graphics and slides on:
It’s an excellent way for your audience to read your stuff without realizing they’re reading it.
In fact, a 2020 LinkedIn survey found that 90% of their users found infographics helpful, with 70% saying it helped them remember a brand.
Canva has hundreds of free and paid templates that you can tweak to fit your brand if you’re keen to use infographics.
A lot of my clients have a ton of success with podcasts because it’s simply a more effective medium for their service. And with lots of podcast streaming services available, it makes it easier to get your podcast onto some of the larger, mainstream servers.
People love listening to podcasts while they work or exercise. And they give the listener a real sense of who you are and your expertise in an easy, digestible way.
To find out how to start a coaching podcast and where to host it, check out my article, Where should you host your coaching podcast?
What if you’re happy writing blog posts?
In all honesty, if you don’t want to vlog or start a podcast, that’s perfectly fine. Blog posts are still relevant in 2022; there are just more ways to get your message out to a broader audience in various ways.
There are still more than enough people searching for articles to make them a viable marketing tool, especially if they’re optimized extensively (if you use WordPress, I’d recommend RankMath as the best free optimization tool).
It’s also important to write blog posts with the reader in mind. Nobody wants to read large blocks of text. So, when writing yours, make sure they’re easy to read by:
- Breaking the content into easy-to-read sections (like this article)
- Using subheaders to make it easy for the reader to skim
- Adding number and bullet points to highlight lists or essential information
- Including photos to make your article look interesting
- Writing in short paragraphs, so you don’t overwhelm your reader with text
- Creating ‘How to’ or numbered ‘List’ posts, people love them!
- Writing ‘Ultimate Guide’ posts – included everything and go deep in these posts, do that, and you’ll build trust with your readers
- Focusing on quality over quantity, your posts should always be your absolute best work on the subject
How to find out if your blog posts are being read.
Even if you’re embracing vlogs, infographics, and podcasting, chances are you still need to blog to keep your website up-to-date. But it’s not enough to write something and leave the Google algorithm to do its work.
You need to know if your articles are easy to find and being read. And the best way to find that out is by implementing Google Analytics into your website.
To do that, make sure you read:
And when you’re finished, not only will you know how to implement Google Analytics properly. You’ll also understand which blog posts aren’t performing and how to fix them.
Want to add a blog to your site?
If you don’t currently write a blog, would like to add one to your site but don’t know how I can help.
Get in touch, and let’s have a chat about how I can help you set up your new blog.