How to Choose the Best Fonts for Your Coaching Website

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The Life Coach's Tech Roadmap

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Five sure-fire ways to increase the number of clients you sign from your coaching website.

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It’s Jennie Lakenan, certified life coach & consultant for your web design strategy needs. Over the last handful of years I’ve designed dozens of websites for coaches. My mission is to get more coaching into the world and help elevate the quality of life of humans at large by delivering expert custom website design and strategy to coaches.

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A tablet displays a website dedicated to choosing fonts for coaching websites. The webpage includes a photo of a smiling woman, headline text, and sections detailing life coaching services.
The Life Coach's Tech Roadmap

The only 5 pieces of tech a coach needs to set up an online business without overwhelm.

5 simple website fixes to get more coaching clients

Five sure-fire ways to increase the number of clients you sign from your coaching website.

You’ve figured out the best web builder for your coaching website, now you you need to decide on the best fonts to use. With thousands of fonts available, it can be overwhelming to pick the perfect one. You might find yourself lost in a sea of serif, sans-serif, script, and other decorative fonts, unsure which one best represents your coaching brand.

Fonts carry personality and tone. Finding one that aligns well with your brand’s message and vibe without being clichéd or overused can feel like a lot. I’ve got a great lineup of categories that my clients have used (some that I use, too) to help you decide which is the best font for your coaching website:

I would be remiss if I didn’t point out that this decision isn’t just about finding one great font, it’s about finding two or maybe even three that work well together. It might be more helpful if I begin at the beginning with a few basics about the role fonts play in website design.

Web Font Basics for Coaches

Choosing the right font is like choosing the right clothes for an important event. It might seem like a small decision up front, but it can make a big difference in how you’re perceived and how well your message comes across.

Your font choice helps set a tone. For example, a fun, playful font might make your site seem friendly, while a serious, bold font might make it look professional.

The thing to remember is that fonts can show off your personality and the vibe of your coaching style. If you’re a fun, energetic coach, a lively font can reflect that. If you’re more about calm and mindfulness, a soothing, simple font can help convey that feeling.

The last important bit of info for you about web basics regards readability. Clear, simple fonts are usually the best choice for ensuring everyone understands your message. You need visitors to be able to read your marketing message (website content) without needing a magnifying glass. If your font is too fancy or squiggly, it can translate to visitors as hard to read, and they might leave your site as a result. You don’t want that to happen!

You want your new visitors to stay, click around, read your blogs or client testimonials, and ultimately, book your coaching services. So be sure to keep readability in mind.

Primary Web Fonts to Use For Your Coaching Website

Choosing the right font makes your site inviting and easy to read for your visitors. Most people default to one of the three most common fonts for websites: serif, sans serif, and script.

Here’s what you need to understand about each:

  • Serif fonts have little “feet” or lines at the ends of their letters. Their traditional look makes them a popular choice among website designers. People are used to seeing them in books and newspapers, so they feel familiar and reliable.
  • Sans Serif fonts don’t have those little lines at the ends — take Arial font, for example. These fonts are clean and modern-looking, which makes them very easy to read on screens. Because they’re simple, they’re great for websites where you want things to look neat and uncluttered.
  • Script fonts look like cursive handwriting. They’re considered fancy and elegant, like something you’d see on a wedding invitation. They’re popular for adding a touch of personality and creativity to a website, but they can be harder to read if used too much. So I don’t recommend using them heavily on websites.

Fonts are like voices in print—the right fonts help convey your message loud and clear. So, pick fonts that reflect your coaching personality and make your website a place where clients feel inspired and connected. Whether it’s the energy of sans serif, the professionalism of serif, or the personal touch of script, the right font helps you connect with your audience.

Up next, I break down the best fonts for coaching websites, depending on your focus.

The Best Fonts for Websites That Focus on Approachability

For coaches, an approachable website can build trust and help potential clients feel comfortable. This can naturally lead to more business and increased profitability. The best fonts for websites that want to feel friendly and welcoming are:


Poppins mocked up on the website for coachandkim.com

Poppins is a clean and friendly font that’s a great choice for coaching websites that radiate friendliness. Take my clients Coach & Kim as an example — the Poppins font is featured in both titles and body text on their website design. Its versatility makes it great for any industry, but I recommend it for coaches because of its flexibility to grow alongside your website goals.


Raleway mocked up on the website for soniawrightmd.com

A great font for bold headings, Raleway makes a memorable impression on readers. Like this example from my client, Sonia Wright, MD. This font is also flexible and pairs well with many other fonts. It’s stylish and a little bit quirky and ready to help you make one memorable first impression.


Montserrat mocked up on the website for lessdramamoremama.com

One of the more popular fonts for coaching websites, Montserrat is a font that works for both titles and body text. The versatility of the font makes it a fan favorite of a lot of brands, including my client, Pam Howard. Montserrat pairs well with almost any other font.


Quicksand mocked up on the website for candicetoone.com

Despite the kind of funny name, Quicksand is a font for coaching websites focused on approachability, like my client Candice Toone. It’s also versatile and can be used alongside fun and friendly design layouts. The font is rounded and simple, which makes it the perfect “friend next door” aesthetic.

By selecting the right fonts for approachability, you create a welcoming online presence. This relatable first impression can help you connect with your audience almost instantly.

The Best Fonts for Websites That Want a Gentle or Playful Vibe

Playful fonts are light-hearted and help visitors feel happy, which is great for coaches who have a playful brand personality they want to highlight. The best fonts for websites that want to portray a gentle or playful vibe are:

Cormorant Garamond

Cormorant Garamond mocked up on the website for coachingwithkrista.com

Coaches who discuss sensitive topics with a sense of lightness like my client Krista, or those who lean into a playful vibe, will enjoy Cormorant Garamond. Curated with reading comfort in mind, this font is great for websites that are copy-heavy. This font is gentle when used in its normal weight and leaves a personable touch on the reader.

Frank Ruhl Libre

Frank Ruhl Libre mocked up on the website for lisakellycoaching.com

Another great font for coaching websites with a gentle approach is Frank Ruhl Libre, like we used on my client Lisa Kelly’s site. When you use this font, you make it feel like visitors are reading their favorite book. It’s soothing and familiar and touches all the right aesthetics for a site pushing both calm and gentleness.

Playfair Display

Playfair Display mocked up on the website for lifecoachjen.com

I love this font for coaches with a playful demeanor like my client Jen because play is right in the name. Playfair Display is perfect for elegant or traditional web designs. The font is clean and partners well with soft colors or colored backgrounds.

When people enjoy a website, they’re more likely to stay longer and come back again, making the website a more powerful tool. So, using playful fonts is not only a ton of fun but also smart for business!

The Best Fonts for Websites with a Bold Look

Bold fonts on websites stand out and make important information easy to see. For coaches, this can be a brilliant strategy to share important info in a way that’s enticing and also easy to remember. The best fonts for websites that want a bold aesthetic are:

Fjalla One

Fjalla One mocked up on the website for davemoreno.ca

For coaches looking to include bold, tall, and strong fonts, Fjalla One, is a great place to start. This font is best suited for headlines on coaching websites that feature high-impact designs. Take your website to the next level like my client Dave Moreno with a font that leaves visitors inspired for more.

Proxima Nova

Proxima Nova mocked up on the website for nobsweightloss.com

Although Proxima Nova isn’t a free font, it’s on this list because of its flexibility for coaching websites. Whether you’re a weightloss coach like my client Corinne Crabtree, or another coaching niche, this font can work well for you.

Using bold fonts on your website can grab people’s attention and make your message stand out. This is especially important for coaches because it helps your website look professional and confident.

The Best Fonts for Websites With a Classic or Timeless Aesthetic

The truth is that fonts can load differently on various browsers and devices. What looks sleek on a high-resolution monitor might not translate in the same way aesthetically to a smartphone or tablet screen. The best fonts for websites that want a truly timeless look, no matter the device they’re viewed on, are:


Quattrocento mocked up on the website for agefullnesscoaching.com

For starters, Quattrocento as a font for coaching websites is sophisticated and drips with elegance. Best for titles and headlines, this font isn’t ideal for body content on a website. But it does pair well with several sans serif body fonts and looks engaging when used correctly. A great example of this is the website designed for my clients Tam and Kym.

Noto Serif Display

Noto Serif Display mocked up on the website for coachmyrenovation.com

This font choice is also great for titles and headers on coaching websites. Its newspaper aesthetic only adds to the timelessness. The best thing about Noto Serif Display as a font is that it’s gender-neutral, making it versatile for both male and female coaches. Here’s a solid example from a timeless duo, my clients Bob and Veronica.

Tenor Sans

Tenor Sans mocked up on the website for aimeegianni.com

With Tenor Sans, coaches can portray an elegance that shouts timeless. This font is thin and flowy and like a formal version of trending 80s fonts. Tenor Sans also pairs well with other elegant fonts on this list and works best as a title font for web designing. Here’s an example by my client Aimée C. Gianni for your viewing pleasure.

Using timeless fonts can make your website look professional and elegant. This is perfect for serious coaches because it helps their websites stand the test of time.

The Best Fonts for Websites That Are Neat And Professional

A font might look amazing but be hard to read, especially on different devices or screen sizes. As a result, balancing aesthetic appeal with readability can be a tricky challenge. The best fonts for websites that want to prioritize being neat and clean are:


Domine mocked up on the website for moneyschool.works

Domine is one of the best fonts for coaching websites because it’s perfect for typing out longer messages that readers need to digest. The font is clean and not too stylized, making it great for professional brands like my client Mark Butler. Domine is the best combination of many classic elements from familiar and popular typefaces.


Cabin mocked up on the website for gracebrodeur.com

A type of sans serif, Cabin is a sleek and modern font, and pairs well with several other corporate-looking fonts like Lato or Open Sans. Take this example from my client Grace Brodeur as a tangible idea of what I mean.

In design, the goal is always to find the best ways to solve problems. Just like building a structure, visual design focuses on choosing solutions that meet specific goals within certain limits. When you’re deciding on things like the best fonts to use for your coaching website, it’s important to think about who will see your website and what you want to say to them.

The Best Fonts for Websites Focused on SEO

Why would you be worried about SEO when choosing a font? Several reasons, actually. King among them is that if fonts aren’t optimized properly, it can affect your site’s loading speed. This, ultimately, disrupts user retention and by default, SEO. This happens more typically with custom fonts, so if you’re considering using these kinds of fonts, consider minimizing their use to keep the page speed up.

Also important to note is the fact that not all fonts are free, and licensing can be confusing. Making sure you have the right to use a font commercially without infringing on copyrights can add another layer of complexity that you really don’t need on your plate when building a website

Fonts aren’t just about looks. The personality of the fonts you use on your website can help deliver your message more effectively to your audience.

That’s why it’s so helpful to work with a brand design team like mine that understands how to blend all these elements together. I can make sure that every part of your website, including the fonts, works together to portray your coaching style and attract the kind of client you want to help.

FAQs | Choosing the Best Fonts for Coaches Building a Website

Navigating the decision of the best fonts for your coaching website requires a mix of creativity, technical know-how, and an understanding of your audience’s needs. It can be frustrating, but also rewarding when you finally get it right.

1. How many different fonts should I use on my coaching website?

It’s best to limit the number of different fonts to two or three fonts. Typically, you’ll want to use one type of font for headings, and another for the body text (main content). Some coaches opt for a third font pairing for any accents or highlights for a clean and professional aesthetic, though it’s not necessary to do that.

2. How can I test different fonts to see which ones work best for my website?

To test which fonts pair well, I’d lean on online tools like Google Fonts to preview different font combinations. Also, many website builders come with font customization options, so you can test fonts directly on your site. This way, you can experiment with different options to see which fonts look best and appeal to your people

Bonus Tip: Use a Chrome extension like Fonts Ninja to tell what fonts are used on a website you admire!

3. Can I use custom fonts on my website, and how do I implement them?

Absolutely, yes! You can use customized fonts to give your website a unique look, but be careful with these. Customized fonts can slow down loading speed so consider customized fonts that are optimized to help you avoid this.

4. Can the choice of font affect the perception of my coaching brand?

The fonts you choose will certainly convey your personality and tone — but that’s the point! What do you want the fonts you choose to say about you, your brand, and your coaching services? For example, a modern, sleek font can make your brand appear innovative and cutting-edge, while a classic, serif font can give a more traditional, trustworthy impression. Choose fonts that align with the message and values you want to communicate at first glance to your clients.

5. How do I ensure that the fonts I choose will look good on all devices and browsers?

To embrace this cohesiveness, I recommend using web-safe fonts or fonts that are available through web font services like Google Fonts. Both of these services ensure that fonts are optimized for web use and will load consistently across different devices and browsers.

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