Coaching | Jennie Lakenan

Category: Coaching

Online Marketing for Coaches: The coach offer ecosystem

In this post, you’ll learn what the life coach offer ecosystem is, and how to use that ecosystem on your website to morph it into an automated lead and sales generating storefront. Recently a life coach asked me how her website ties into the ecosystem of all her online marketing. How does a website work

Web Hosting vs Domain: What’s the difference?

In this post, you’ll learn the difference between a domain registrar and a web host, and the role each one plays in keeping your website up and running. Maybe you’re just getting into the whole website ownership thing, and you’re coming across alien terminologies like “Hosting” and “Domain.” Or, perhaps you’ve had a website for

5 Reasons Why A New Life Coach Isn’t Ready For a Website

In this post, I’ll explain the 5 key factors a coach needs lined out to really be ready for a website. We’ve all seen it. Those coaches who start in on a website way before they’re prepared. They end up spinning their wheels on a website that doesn’t speak to their target market and doesn’t

Flat lay photo of an outfit

Website Photography: What to wear for website photos

Keep reading for my take on what outfits work well for website photos, and a few foibles to avoid when considering what to wear. You’re prepping to have headshot photos taken for your new website, and you have an idea of what your branding and overall website look and feel will be. Or, perhaps you’re

A spiral staircase is like scaling a business

Scaling a Business: Lessons Learned from a Business Scaling Event

This past week I went to a business growth event. It was targeted toward design and development agencies, but I found some hidden gems about scaling a business past solopreneurship that I know will be perfect for my life coach audience. I want to share them with you. Right now you’re likely in the depths

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