The dreaded day has arrived – the one where you routinely sit down and review your marketing statistics. You look at your low email open rate or your lack of scheduled consults, and you groan. “Why aren’t people connecting with me?” you think. “What am I missing that is keeping my ideal client from wanting
Do you often encounter the vexing issue of blurry website photos? You’re not alone. When uploading holiday snaps to platforms like Snapfish, a frustrating warning about low resolution may spring up. This warning essentially means your image isn’t sharp enough to print due to a low file size. This annoying problem isn’t just confined to
Everyone tells you content creation is crucial for growing your business. Your potential coaching clients must know, like, and trust you before they’ll be willing to buy any services from you. And you writing blog posts to educate your audience is a great way to establish that trust factor. Yet despite knowing this, you may
I tested 4 AI headshot generators to see how well they create photos that will work for websites. Learn the best tips for getting quality AI headshots.
Awhile back I posted on Instagram about why I love WordPress for coaches. One of the reasons I love it is because it’s so scalable — which means once you’re ready to do something like start a group program or launch a podcast, it can support that growth. Someone commented on that post and asked,
As a coach, you probably already know that you need a strong online presence to reach and interact with your target audience. Did you know there’s a number that can tell you how well your website keeps people interested and brings them back? This number is called “bounce rate.” What is bounce rate? How does a
Popups. The word alone is enough to make most people feel a little bit irritated. And it won’t surprise you to learn that most coaches I talk to are skeptical about using popups for marketing on their websites. But here’s the thing: sites that use popups consistently outperform those that don’t. So, if you’re not
Follow this step-by-step guide to craft successful email campaigns for your coaching business.
Discover the potential drawbacks of using Linktree in your Instagram bio and explore an alternative that’s SEO-friendly for coaches and other online entrepreneurs.
Have you ever stopped to think about the role that color plays in your marketing strategy? It might seem like a small detail, but color psychology actually has a huge impact on how your target audience perceives and interacts with your coaching business. In fact, one study showed that up to 90% of quick judgments
Keeping up with the latest market trends can be a real headache. Over the last decade, marketing has exploded from updating a simple business blog to keeping on top of Facebook, Instagram, Twitter, LinkedIn, and, now, TikTok. And that’s before you even consider podcasting. There are so many different ways to interact with your audience;
When creating an opt-in page for a freebie on your website, something many people forget to put effort into is a great ‘Thank You’ page. Sure, it’s not the end of the world if you don’t, but when you’re trying to win clients, a warm thank you goes a long way to winning them over.
