Marketing | Jennie Lakenan

Category: Marketing

Online Marketing for Coaches: The coach offer ecosystem

In this post, you’ll learn what the life coach offer ecosystem is, and how to use that ecosystem on your website to morph it into an automated lead and sales generating storefront. Recently a life coach asked me how her website ties into the ecosystem of all her online marketing. How does a website work

Quality vs Quantity: Which is better when writing for your coaching blog?

In this post, you’ll learn what matters more in producing blog content for your coaching website — quality or quantity. You have limited time to create content in your business. Between coaching clients and keeping up with other business admin tasks, and let’s not even mention scheduling in family time, you want to optimize your

How to Install a Facebook Pixel On Your Coaching Website in 3 Easy Steps

In this post, you’ll learn how to create a new Facebook Pixel and add it to your WordPress website. No code knowledge required, I promise!  You’re ready, you’ve done it. You have a website, you have an awesome freebie offer. You’ve offered that freebie to your audience via platforms like social media and word of

Picking an email service (and why to never use your host!)

In this post, you’ll learn why you need a domain email service, and why keeping that email inbox separate from your hosting account is so important. You’re getting set up in your business, and you want to start doing all the online business things. That includes building an email list of interested leads and marketing

11 great coaching websites to get you inspired

A coach’s website should show the calibur of their coaching When I first discovered coaching, and my life started to change because of it (lost a couple of dozen pounds, for one thing!), I thought I would become a coach myself. Then I started connecting with a lot of coaches and realized that most of

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