If you’ve started your coaching business without a website, and you’re managing to sign a few paying clients each month, I just want to say: Wow!
That. Is. Awesome.
But if the next step in your coaching journey is to double your clientele, increase your revenue, and take your business to the next level…
…you might be wondering if you need to launch a website to help with those goals?
Do you need to build a coaching website?
I will give you my personal opinion: there is no yes or no answer to this.
Every coach is different, and having a site isn’t an ‘if you build it, they will come’ thing. But, if you’re already marketing your business on social media and picking up clients through referrals, having a website to send them to can help you to grow faster.
Look at the marketing you’re doing already. If a website fits in with your current marketing and sales, then having a site is going to help amplify the impact of what you’re already doing.
Why having a website is valuable.
When you first set yourself up as a coach and you’re working hard to attract clients, a simple website is super valuable for several reasons:
1. It allows people to find you on Google
A search engine presence builds trust because potential clients will feel you’re more professional and legitimate. You are who Google says you are, and that’s huge in the eyes of your audience.
2. It gives you full control
Plenty of coaches start with Facebook, LinkedIn, or Instagram accounts, which is fine. The problem here is that social media companies can shut you down or close your accounts without warning.
Your website, however, is your property that no one else can touch.
3. It allows you to join coaching directories
Many coaching directories require you to have a website before you can be listed. Getting your name on a list of professional coaches broadens your reach and builds even more trust with your audience.
4. It’s your shop front and digital business card
Your coaching site gives your audience somewhere to go, with everything you offer in one place. Social media is fine, but it’s difficult to separate services, pricing, etc.
And best of all, it allows you to showcase your personality and why a client should choose you.
Why some coaches don’t want to create a website.
When it comes to building a website, a lot of coaches have similar concerns, like:
- “I don’t have the knowledge needed to design a site.”
- “It’ll take weeks and weeks of effort and time I don’t have.”
- “The site will look lousy.”
These concerns are understandable.
After all, you’re a coach, not a designer. Having no site would be better than having a bad-looking one.
Then there’s the content.
- “What do I write?”
- “How much do I write?”
- “Where do I even begin?”
Writing content is just as important as design, and good content takes effort to create.
It’s enough to make you question if the whole website process is worth it.
How to get a great website with minimal effort.
You are the only person who can determine what to invest in your business in terms of time, money, and effort. And only you can decide if a website will benefit your coaching business right now.
But if you decide you’re ready to create a website to take your business to the next level, I’ve created an EXTREMELY short but powerful course called Website Kit for Coaches that streamlines the process.
The course will help you to write, design, and launch a simple, clean and effective website in just a few hours.
And if you get stuck with the tech, content writing, or anything in between, you’ll have an online community and me to help you get unstuck.
I even give you copywriting prompts inside the course to make it easier for you to create the content for your website.
The benefits of investing in a simple kit website
A website will establish legitimacy and trust in your business by helping potential clients find you on Google. It’ll be your property, and explain who you are as a coach.
Not only that, but it’ll also serve as a ticket into industry directories you want to get listed on to help you increase visibility and win clients.
Yes, you can get by without a website when you’re a startup, but even the simplest website will make it easier and faster to grow your business.
Ready to start your website build?
The website creation process doesn’t have to give you a headache. So, if you need a hand, enroll on my new course, Website Kit for Coaches, which will help you pick a domain name, install the website, set up hosting, and give you a wide range of pre-designed kits.
You don’t have to design a thing because all the hard work has already been done for you.
Your coaching business deserves to grow and succeed, and having a website will help you to do just that.
Hope that helps,
Jennie
