In this post you’ll learn how to write a blog post for your coaching website in three simple steps.
You know that you ought to blog consistently on your website. After all, it’s one of the main touch points lead to that zero moment of truth — the moment when they finally decide to work with you.
But writing doesn’t always com easily. Finding your voice and committing to sit down and type a post can be a challenge.
I’ve found this to be the case for my clients. My process is to launch a website with at least three blog posts in place. So, for my clients, coming up with three blog ideas and cranking them out before launch can feel like a daunting task.
That’s why I developed this content creation framework. It really lines out how to write a blog post in a clear and simple way that delivers maximum value to the reader.
Step 1: Outline Your Promise
The first few sentences of your blog post should always outline the promise that you’ll deliver in the post.
Why should someone read your post? How will they benefit as a result of reading?
This helps to pique the reader’s interest and encourages them to keep reading.
You’ll notice I did this above in the first sentence of this post.
Step 2: Outline the Problem
Now that you’ve intrigued the reader with a promise, it’s time show them that you understand the problem that they’re dealing with.
Showing them that you understand their problem is important because if you can do it accurately, then they will credit you with the solution to their problem.
And then they come to you for that solution!
Ultimately outlining the problem in detail builds credibility with your audience, and that’s the whole point of blogging on your coaching website — to build credibility (and to over deliver, of course).
You’ll notice I outlined the problem in the second paragraph of the post you’re reading right now.
I explained how I understand that you struggle with coming up with content on your coaching blog, and you just wish you had a blueprint or a plan you could follow to know how to write a blog post that’s really valuable.
Step 3: Teach Your Solution
The next step is to actually teach your 3 to 7 points of how you recommend going about solving their problem.
For example, if you’re a certified Life Coach School coach, then one strategy you might write a post about is how to do a thought download.
You’ll spell out the strategy for a thought download in a few simple steps:
- Get a pen and paper.
- Set a timer for 10 minutes.
- Put the pen tip on the paper and don’t lift it for the whole 10 minutes, writing all their thoughts the whole time.
- Then pick the strongest thought and write a model on it. That’s your “unintentional” model.
- Identify how you’d like to feel or think, or what your result could be in a more desirable model. Write your “intentional model” on that.
Congrats! They’ve just done a thought download. This is just one example of a solution you could write a blog post about.
You’ll notice in this post, my solution consists of the three steps to actually writing a blog post!
Bonus Step: Some Do’s and Do Not’s
This bonus section for how to write a blog post is where you include a few tips for more advanced readers, or identify some mistakes that newbies make.
In our thought download example, you might point out that one rookie mistake when writing a thought download is editing their thoughts as they write. Or, perhaps judging their unintentional model once they’ve written it out.
Sign off with your call to action
This is where you offer your next steps. Do you want them to contact you for a mini session? This is where you offer that.
Or, if you want them to opt-in for a freebie on your website, you would offer that.
It’s best to always give the reader something to do at the end of a post, even if it’s as simple as leaving a comment on a specific aspect of the content that they found helpful.
Now you know how to structure blog posts so they’re super focused and streamlined for your ideal client.
Not only does this framework work for blog posts, but you can also apply it to any other piece of content you’re creating, be it a video, a social media post, or a worksheet.
Use this content blueprint anytime you feel stuck on content to keep your brain focused and out of thought drama!