6 Professional Tips for a New Website Announcement

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It’s Jennie Lakenan, certified life coach & consultant for your web design strategy needs. Over the last handful of years I’ve designed dozens of websites for coaches. My mission is to get more coaching into the world and help elevate the quality of life of humans at large by delivering expert custom website design and strategy to coaches.

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The Life Coach's Tech Roadmap

The only 5 pieces of tech a coach needs to set up an online business without overwhelm.

5 simple website fixes to get more coaching clients

Five sure-fire ways to increase the number of clients you sign from your coaching website.

A grand entrance to an event not only grabs the attention of those in attendance but also gets them talking.

The murmurs only get louder as you make your way from the front entrance to the middle of the room. There, as the center of attention, the entire event seemingly hangs on bated breath for your next move. This is exactly how you should think about your new website announcement.

Launching a website is a grand entrance into the competitive digital world, whether it’s your first website or a fresh redesign.

The moment your new website goes live, it’s an opportunity to captivate your audience and showcase the value that you have to offer. Announce your website launch with gusto to set the tone for your online presence and get more visitors, email subscribers, and clients using your website.

New Website Announcement Tips at a Glance

What is a Successful Web Launch?

A web launch is an exciting time! It marks the final point of all the planning, design, and development efforts from you and your team to birth your new website. Technically speaking, a site launch happens when a website becomes publicly accessible to users across the internet.

On average, this process includes steps like:

  • Finalizing content
  • Testing for bugs and errors
  • Optimizing for search engines
  • Integrating any necessary features or functionalities

You’ve been working tirelessly with your dedicated team to finish your website (or maybe you’re a web design client of mine!). But how do you announce it to the world?

Keep reading to learn six easy ways to announce your new website launch in a big way. Because making a grand entrance with a proper launch strategy helps you increase visibility, grow your email list, and ultimately sign more clients.

6 Pro Tips for a New Website Announcement

Here are some of the best tips for launching your site that I’ve learned as a web designer who’s built and consulted on hundreds of such launches.

1. Be the Best Hype Person Around

First things first in this lineup of tips for a new website announcement is to get hype! When someone is hyped up about something they are intentionally intense about a topic. The goal is to bring attention to your coaching offers with strategic marketing. Here’s how you do that with two simple steps:

Share Behind-the-Scenes of the Website Build: Give your audience a sneak peek into the process. Show them how the magic happens with photos and videos of you and or your team working hard, brainstorming sessions, and design drafts.

When you work with me to build your website, we’ll create detailed mockups of your projects during the design phase. These mockups are perfect for sharing on social media or newsletters as behind-the-scenes content.

Build Awareness: This step is essential to building hype about a new website announcement. Two or three weeks before the launch, begin hyping it up across the platforms where your business is present.

Go further and put together a beta group of a few trusted clients to get feedback on their experience with the new site ahead of the launch. This lets you make last-minute changes before the website goes live.

A laptop mockup of the profitable nutritionist website

2. Post on Social

Social media isn’t just a suggestion for coaches wanting long-term success – some sort of social presence is a necessity. Think about how often you look up a business on socials to check out its offerings or see if it’s legit.

This idea also applies to marketing a new website announcement on your social networks.

Take advantage of the social accounts that allow you to post an active website link in the profile or bio section. Actually update that link in bio area so it links to your website! This might seem obvious, but I know there are a lot of you who aren’t doing it, so I’m mentioning it here.

Take it one step further and publish a post on your social channels highlighting the website and how it’ll be useful for your audience. Describe the resources they can look for on your website, and encourage them to check it out.

See it in Action: One perk you get when you work with me as a web design client is a social media feature for my whole audience when your new site goes live! Here’s an example of one of my social media launch alerts:

Preview of an Instagram post announcing the redesign of the nobsweightloss.com website

3. Spread the Word Far and Wide

Social networks aren’t the only place to share your new website announcement. Share your website link everywhere possible.

Where else should you spread the word besides social media? On your blog, your podcast, via text to friends and family, and to your email list.

Get as creative as you want with this step. Mention your launch in a blog post on your site, or as part of your regular weekly podcast episode. Definitely make sure your email subscribers know about it!

See it in Action: My client Pam Howard saw so many parallels between the website launch process and her own client process, that she dedicated an entire podcast episode to announcing her website.

A preview of Pam Howard's podcast episode about websites and parenting

4. Give Away Free Stuff

Who doesn’t love an opportunity to win free stuff? This is why offering a physical item or service giveaway can gain you a lot of traction when pushing a new website announcement.

Make the giveaway as fun and engaging as you can.

For example, you might hold a drawing for the first 100 subscribers to opt-in to your email list to win a gift card, some tech gear like a speaker, or fun skincare (pick what your audience is into!).

Create a sense of urgency and excitement around your new website announcement with these giveaways, and make sure they know when the giveaway ends.

This helps intensify the buzz around your launch.

Pretty gift basket with soaps and sponges placed on a table

5. Host an IRL Party

If you market your business locally, throwing a real live in-person party is another fantastic way to announce your new website launch. One of my clients, Habituelle, strategized their new website announcement with a party like this and they loved it.

An in-person party is also a perfect setting for soft launching the new website. While the site might be live, you might wait to announce it on all your social handles and email accounts until after the event.

That way, your party invitees can sample the site while they’re at the event and you can get real-time feedback on what they feel the site might be missing.

You can share their feedback with your professional designer for any necessary tweaks ahead of the formal launch. A designer is a pro at web design, but nothing beats getting real-time feedback from the audience that’s actually going to use the site!

Preview of an Instagram Post highlighting the in person party for Habituelle's website launch

6. Make it About Your Audience

No matter how you announce your new site, my professional suggestion is that you cater your new website announcement to your niche’s pain points.

  • For example, if you’re a divorce coach, share how the new launch is a metaphor for a fresh start in life, even after a divorce.
  • If you’re a business coach, highlight why you chose now to revamp your website and how the new tactics there will improve your marketing efforts. Answer the question of when your audience might consider a new website of their own.
  • Or, if you’re a procrastination coach, share the vulnerability it took to let go of perfectionism during the build-out.

Structuring your new website announcement like this makes you more relatable and helps you speak directly to your ideal client, putting the spotlight on your audience and highlighting the new website’s value for them.

Final Thoughts on Your New Website Announcement

Consistently share updates and teasers about your new website. Use social media platforms, email newsletters, and blog posts to keep your audience informed. Make it about them. The more they see, the more they’ll remember. This ongoing engagement helps build awareness and keeps your audience excited about what’s to come.

Read More: How to Care for your WordPress Website After You Launch It

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