How we helped a coach for widowed moms completely overhaul her online presence to support a new sales process and attract clients ready to thrive, not just survive.
Jennie overdelivered! The process was smooth from start to finish, even with a tight timeline and last-minute changes. She was organized, proactive, and patient. I’m ecstatic with how the site looks and functions!
Krista’s website hadn't been updated in years and no longer felt like her
Krista St-Germain came to us with a successful coaching practice for widowed moms, but her website hadn’t been updated in years. She needed a site that felt vibrant and alive, not like another depressing widow’s group.
Challenge Accepted
Here’s what we did
Created a design that feels hopeful and alive instead of depressing
Using warm, encouraging colors and imagery that conveys possibility rather than despair, we made sure her site communicated that this isn’t your typical grief support. This is about thriving again as a widow.
Built a conversion-focused funnel to support her new sales process
Instead of relying on individual consults, we created a series of sales pages that guide prospects through an application-to-webinar sales process, allowing her to leverage her time while serving more women.
Designed a solid website foundation ready for growth and ad traffic
The professional, conversion-focused design gives Krista exactly what she needed to run profitable ads and scale her business confidently.
Her website finally matches where her business is headed
Instead of being stuck with an outdated site that didn’t represent where her business was headed, Krista now has the professional foundation she needs to scale with her new sales process and help even more women transition from surviving to thriving.