When grief support needs to inspire hope

Services: Brand Design, Website Design

How we helped a coach for widowed moms completely overhaul her online presence to support a new sales process and attract clients ready to thrive, not just survive.

A computer monitor displays a website featuring a woman smiling, with text offering grief support, details of a Krista St Germain case study, and a button labeled "Discover Your Grief Stage Assessment.
A computer monitor displays a website offering grief support for widows, featuring Krista St Germain, a smiling woman, and buttons to discover a grief stage assessment or explore a case study.
Krista St Germain, with short blonde hair, smiles at the camera in a bright pink top and delicate necklace, standing indoors against a blurred background—an inspiring case study in positivity.

Jennie overdelivered! The process was smooth from start to finish, even with a tight timeline and last-minute changes. She was organized, proactive, and patient. I’m ecstatic with how the site looks and functions!

Krista St-Germain

Website Design

Jennie Lakenan

Brand Design

The Challenge

Krista’s website hadn't been updated in years and no longer felt like her

Krista St-Germain came to us with a successful coaching practice for widowed moms, but her website hadn’t been updated in years. She needed a site that felt vibrant and alive, not like another depressing widow’s group.

Challenge Accepted

Here’s what we did

Created a design that feels hopeful and alive instead of depressing

Using warm, encouraging colors and imagery that conveys possibility rather than despair, we made sure her site communicated that this isn’t your typical grief support. This is about thriving again as a widow.

A website homepage and profile page featuring Krista St Germain smiling, with text about supporting widows in navigating grief and life transition. Logos of media features and a case study appear at the bottom.

Built a conversion-focused funnel to support her new sales process

Instead of relying on individual consults, we created a series of sales pages that guide prospects through an application-to-webinar sales process, allowing her to leverage her time while serving more women.

A two-page website layout features a woman in a pink floral sweater, testimonials with video thumbnails of women, and a Krista St Germain case study highlighting information about her coaching or counseling service.

Designed a solid website foundation
ready for growth and ad traffic

The professional, conversion-focused design gives Krista exactly what she needed to run profitable ads and scale her business confidently.

Screenshot of a website featuring two grief support programs, a step-by-step process overview, and a signup form with an image of a woman walking in a field—highlighting Krista St Germain's approach through a compelling case study.

THE RESULT

Her website finally matches where her business is headed

Instead of being stuck with an outdated site that didn’t represent where her business was headed, Krista now has the professional foundation she needs to scale with her new sales process and help even more women transition from surviving to thriving.

A digital display of "Coach Website Blueprint" appears on a laptop and tablet, alongside printed documents titled "Headline Cheatsheet" and "Copywriting Crash Course," creating the ultimate guide for successful online coaching.

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