Maybe you’ve just got your coaching website up and running and are ready to market your business. You’re ready to start sending people to the site to attract your ideal clients!
But when it comes to marketing yourself, it’s hard to know where to begin, especially when nobody knows you’re there.
But if you want to reach your revenue goals and positively impact your clients’ lives, you’ve got to start marketing your coaching business somewhow.
What is marketing?
Hubspot explains what marketing is perfectly:
“Marketing is getting people interested in your product or service.”
And I’d add it’s also just being super helpful.
For example, I help coaches with their websites.
So, in my marketing, I try to help coaches with their sites and answer questions specific to their needs. And I’m generous with my advice because that’s who I like to be as a person and it’s also one of my business values.
The goal is to help people instead of only selling your coaching services. That will show your audience how skilled you are at coaching them through their problems. Do that, and the selling part becomes easy because they already know, like, and trust you.
5 ways to market your coaching website
There are many different ways to market your business, but below are five that I’ve seen work well for coaches:
1. Facebook Groups
Why should you use Facebook Groups?
Well, 1.8 billion people use them every month, so by joining some, you can reach more people who need your services than you can by using only traditional marketing ads.
Facebook Groups allow you to engage with your ideal clients, learn about their pain points, and get your business name out there as a solution to their problems.
To learn more, read my article, 7 reasons why you should market your coaching business using Facebook Groups.
2. Email marketing
If you thought email marketing was dead, think again. Over 102 trillion emails are sent daily, and 99% of us check email every day.
By writing emails with eye-catching subject lines and engaging content, you can build an email list full of prospective clients who will eventually become paying customers.
To learn more, check out my article, 5 ideas for emails to send to your coaching list.
3. SEO
SEO isn’t necessarily the best strategy for every coach. But how do you figure that out?
First, ask yourself, is your coaching service something users are actively searching for on Google?
I had a client who coached women with Polycystic ovary syndrome (PCOS) to lose weight. SEO worked for her because she blogged about specific problems relating to her target audience.
If your coaching niche isn’t something users search for in terms of answers, then, in my opinion, an aggressive SEO strategy isn’t a good use of your time.
To see if SEO is right for you, check out my article, SEO basics for coaches.
4. Social Media
Social media is a huge part of modern life, with 58.4% of the world’s population using it. And we each spend an average of 2 hours 27 minutes per day reading, posting, liking, and sharing updates with our followers.
That’s a lot of eyes and time!
No wonder social media is one of the fastest and best ways to market your coaching website.
To learn more, read my article, How to market your coaching business using social media.
5. Word of mouth
Word-of-mouth is the simplest, cheapest, and best way to grow your coaching business. But it also takes time, and time isn’t something we always have.
Also, word-of-mouth, especially when you’re a start-up, sounds a bit vague, long-winded, and not worth the effort. However, play the long game, and word-of-mouth will bring you more clients than advertising ever can.
To learn more, read my article, How to use word-of-mouth to market your coaching business.
Don’t make this mistake
Don’t try the above five marketing methods all at once.
It’s best to pick one or two methods and concentrate on them. Constraint is important. Otherwise, you’ll burn out, and instead of having one or two strong marketing outlets, you’ll have five weak ones.
Here’s how to pick your marketing methods:
- Get clear on your ideal client and find out where they hang out online
- Consider your unique talents and how they’re best showcased (is it video, speaking, written content, or imagery?)
- Think about which platforms you already like and what would be super FUN for you! It’s possible to pick just one and create a fully booked coaching practice this way
Need help with your website?
You didn’t get into coaching to spend every spare minute making sure your website keeps up with your marketing efforts. So, with that in mind, why not check out my Website Care packages to see how I can help free up more time marketing your business.
I hope this helps,
Jennie
